Description of Getresponse Best Project Management Software For Email Marketing
Getresponse is primarily an email Advertising app Which Allows you to: Best Project Management Software For Email Marketing
Import and host a mailing list and catch data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer these two channels – if phone support is a deal-breaker for you you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very often (a fantastic thing) but when I have I’ve found it to be a small mixed bag (less of a good thing). Some of those live chat support I have received has been excellent, and I have not had to wait too much time to talk to an agent; the email service .
Some of the comments I have from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of companies, I anticipate it boils down to who you get on the day. Best Project Management Software For Email Marketing
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter you sent and set them in a segment of subscribers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it in your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your subscribers and see where they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good beginning point for a template and then edit it until you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements that could be created in this region. Best Project Management Software For Email Marketing
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can set them up so that instantly after somebody signals up to a mailing list, they receive a welcome message in the company; a week later they could receive a discount offer for some of your goods or services; 3 weeks after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact preferences
finished transactions / goals
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to make a user travel which can be customised to the nth level.
For a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ plan and upward. Best Project Management Software For Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this regard that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, even though the add-on allows you to show an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the display is used in either portrait or landscape mode. Best Project Management Software For Email Marketing
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
When I watched Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your website that they finished a form on;
you could then send them a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of the communication in the contact’s history. There is currently no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can do on the automation aspect is impressive. I’m hopeful that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially once you believe you could connect it in with a built-in CRM tool (more about that in a minute ). Best Project Management Software For Email Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to take the organization’s term for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your record. A double opt-in procedure is better for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising just real email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or pages of your site. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I want). Best Project Management Software For Email Marketing
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality just a little bit tricky at times).
One area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it is only that the implementation of it might be somewhat better.
Also, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it might help potential users try out the tool in more’real world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Best Project Management Software For Email Marketing
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of landing pages that enable split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – that functionality is not available at all on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly high number of email addresses on your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you might find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on the number of emails you send per month too. If you’re happy to limit the amount of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – provide free accounts for users with a few documents (but these don’t supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Best Project Management Software For Email Marketing
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that delivers this’all around’ proposition, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements can be made into the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst supplying as much, if not more functionality as them.
The discounts you get when paying for a couple of decades of service are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You can test all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Best Project Management Software For Email Marketing