Description of Getresponse Best Professional Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Best Professional Email Marketing Software
Import and host a mailing list and also capture data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if phone support is a deal-breaker for you you might wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve never needed to use it very frequently (a fantastic thing) but once I’ve I have found it to be a small mixed bag (less of a good thing). A number of the live chat service I’ve received has been excellent, and I haven’t needed to wait too much time to talk to an agent; the email service .
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of companies, I expect it boils down to who you get daily. Best Professional Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter that you shipped and set them in a section of readers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you could click on one of your readers and see in which they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point for a template and then edit it before you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be made in this area. Best Professional Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can set them up so that immediately after someone signals up to a mailing list, they receive a welcome message in your business; a week later they could receive a discount offer for a number of your products or services; 3 weeks after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
finished trades / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you make an individual journey that can be customised to the nth degree.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ program and up. Best Professional Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 a month, but quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse want one to do!) .
Getresponse was before its rivals for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Best Professional Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the necessity to export data to CSV and back into your email marketing instrument as a way to do mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a record of the communication in the contact’s history. There is now no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can do on the automation aspect is remarkable. I am optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, particularly once you believe you could link it in with a built in CRM tool (more about this in a moment). Best Professional Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your list. A double opt-in process is better for verifying the people subscribing to your record are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking tool called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I need ). Best Professional Email Marketing Software
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a helpful instrument – it’s only that the implementation of it could be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to 1000. It would be good if this could be increased a bit, as it might help prospective users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on prerequisites (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Best Professional Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this performance is not accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses on your own database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database however on how many emails you send per month also. If you’re delighted to set a limit on the number of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free account for users with a few documents (but these do not supply the full range of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Best Professional Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that delivers this’all around’ proposal, and it is what proceeds to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made to the data capture forms too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its site and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page founder – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You are able to test all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Best Professional Email Marketing Software