Description of Getresponse Best Php Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Best Php Email Marketing Software
Import and host a mailing list and also catch data on it
generate newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two stations – if phone support is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it quite often (a fantastic thing) but once I have I’ve found it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I’ve received was outstanding, and I have not had to wait too much time to chat with an agent; the email service .
Some of the feedback I have from our readers does indicate that there do need to be improvements made concerning the quality of service Getresponse offer. As with a number of these kinds of companies, I expect it often boils down to that you get daily. Best Php Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter you shipped and put them in a segment of readers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your mails, and period your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click one of your readers and see in which they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it is generally pretty simple to find a good beginning point for a template and then edit it before you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be made in this area. Best Php Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message in your company; a week after they could get a discount deal for a number of your products or services; three months later they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact preferences
finished transactions / targets
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you make a user journey that can be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and up. Best Php Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 per month, but quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Best Php Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your website they finished a form ;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication in the contact’s history. There is now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it can perform on the automation side is remarkable. I’m hopeful that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you consider that you can link it in with a built-in CRM tool (more on that in a minute ). Best Php Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but supposing it’s true, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something I have not encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion speed and so the amount of subscribers on your list. A dual opt-in procedure is best for verifying the people subscribing to your record are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list comprising only email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I want). Best Php Email Marketing Software
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
One area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a useful tool – it’s only that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to 1000. It would be useful if this could be raised a little, as it might help prospective users try out the tool in more’real world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Best Php Email Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that functionality is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses on your database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your database but on how many emails you send per month too. If you’re happy to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer completely free account for users that have a few records (but these do not offer the entire range of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Best Php Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all round’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements could be made into the data capture forms also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very highly – you get considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are very generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and providing deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully functional version of the.
You are able to test all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance needs to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Best Php Email Marketing Software