Description of Getresponse Best New Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Best New Email Marketing Software
Import and host a mailing list and capture data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you you may want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but once I have I have found it to be a small mixed bag (less of a good thing). Some of the live chat service I have received has been outstanding, and I haven’t needed to wait too much time to chat with a broker; the email service less so.
Some of the comments I have from our readers will indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a lot of these types of companies, I expect it boils down to that you get on the day. Best New Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you sent and set them in a segment of readers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your readers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty straightforward to find a good starting point for a template and then edit it before you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be created in this area. Best New Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message from your company; a week later they could receive a discount offer for a number of your products or services; 3 weeks after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
finished trades / goals
changes in user information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This type of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to make a user journey that may be customised to the nth degree.
To get a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ plan and upward. Best New Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Best New Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and back to your email marketing instrument in order to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to include prospects to it).
When I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your site they completed a form on;
you could then send them a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took with regard to this email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of the communication in the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it could do on the automation side is impressive. I’m optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly when you believe you could link it in with a built in CRM tool (more about that in a moment). Best New Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but assuming it is accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something I have not encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something concerning deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the number of readers on your list. A double opt-in procedure is best for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing only email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the webpages I want). Best New Email Marketing Software
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
One place I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and transfer them around an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a useful instrument – it is only that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it restricts the amount of readers you can send to to 1000. It would be good if that could be raised a little, as it might help potential users try the tool out in more’real-world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with exact pricing depending on requirements (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Best New Email Marketing Software
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – this functionality is not available at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly high number of email addresses onto your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database but on how many emails you send a month too. If you’re happy to limit the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users that have a small number of documents (but these don’t offer the full range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Best New Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that delivers this’all round’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering as much, or even more performance as them.
The reductions you get when paying for a couple of decades of support are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of this.
You can test all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they are displayed on your website.
CRM performance needs to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Best New Email Marketing Software