Description of Getresponse Best Marketing Software For Email
Getresponse is primarily an email marketing app that allows you to: Best Marketing Software For Email
Import and host a mailing list and capture data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer these two channels – if telephone support is a deal-breaker for you you might want to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but when I’ve I have discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat support I have received has been excellent, and I have not needed to wait too much time to chat with a broker; the email service .
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these types of businesses, I anticipate it boils down to who you get daily. Best Marketing Software For Email
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a segment of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and time your future mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to find a good beginning point for a template and edit it before you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements which could be created in this region. Best Marketing Software For Email
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signs up to your mailing list, they get a welcome message in the company; a week later they could get a discount offer for a number of your products or services; 3 weeks after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
finished trades / targets
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you make an individual journey which may be customised to the nth degree.
For a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and up. Best Marketing Software For Email
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a useful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, however very frustratingly, although the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Best Marketing Software For Email
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a brand new CRM attribute in their plans I was intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your website they completed a form ;
you could then send a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took with regard to that email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of the communication from the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And oddly, if you click a contact within a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it can do on the automation aspect is impressive. I’m hopeful that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially when you consider you could connect it in with a built-in CRM tool (more on this in a moment). Best Marketing Software For Email
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important point to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to take the company’s term for this, but assuming it’s true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the amount of readers on your list. A dual opt-in process is better for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list containing just email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to change forms on or off on specific devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking tool named Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the webpages I need ). Best Marketing Software For Email
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
One area I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful instrument – it is only that the implementation of it might be rather better.
Also, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers you can send to to 1000. It would be good if this could be increased a bit, as it would help potential users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Best Marketing Software For Email
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – this functionality isn’t accessible at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails each month to, you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database however on how many emails you send per month also. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Best Marketing Software For Email
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that offers this’all around’ proposition, and it is what continues to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture forms also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you get when paying for one or two decades of service are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You are able to test out all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Best Marketing Software For Email