Description of Getresponse Best Free Email Marketing Software In India
Getresponse is primarily an email marketing app that allows you to: Best Free Email Marketing Software In India
Import and host a mailing list and capture data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if telephone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have not had to use it quite often (a fantastic thing) but once I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been excellent, and I haven’t needed to wait too much time to talk to a broker; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of companies, I anticipate it boils down to that you get daily. Best Free Email Marketing Software In India
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you sent and put them in a section of subscribers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your emails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click on one of your readers and see where they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty straightforward to find a good beginning point for a template and then edit it until you’re delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this region. Best Free Email Marketing Software In India
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they get a welcome message from your business; a week after they could get a discount offer for a number of your products or services; three weeks later they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes in contact tastes
completed trades / goals
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to create an individual journey that may be customised to the nth degree.
To get a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Guru’ program and up. Best Free Email Marketing Software In India
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 a month, however very frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Best Free Email Marketing Software In India
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the necessity to export data to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool in your CRM to include leads to it).
So when I watched Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website they completed a form on;
you can then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took in regards to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There’s now no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, when you click a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your leads aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it could perform on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you consider you could connect it in using a built-in CRM tool (more on that in a moment). Best Free Email Marketing Software In India
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s term for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your record. A double opt-in process is best for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising just email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the webpages I need ). Best Free Email Marketing Software In India
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and move them around an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful tool – it is just that the execution of it might be rather better.
Also, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to 1000. It would be good if that could be increased a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this starts at $1199, with exact pricing depending on requirements (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Best Free Email Marketing Software In India
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this performance isn’t accessible at all on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably high number of email addresses onto your own database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on how many emails you send per month too. If you are delighted to limit the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free account for users with a few documents (but these do not offer the full range of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Best Free Email Marketing Software In India
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that offers this’all around’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying upfront for one or two decades of support are very generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and where they are displayed on your website.
CRM functionality needs to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Best Free Email Marketing Software In India