Description of Getresponse Best Free Email Marketing Software For Small Business
Getresponse is primarily an email Advertising program that allows you to: Best Free Email Marketing Software For Small Business
Import and host a mailing list and capture data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have never needed to use it quite often (a good thing) but when I have I’ve discovered it to be a small mixed bag (less of a good thing). A number of those live chat support I have received was excellent, and I haven’t needed to wait too long to chat with a broker; the email support .
Some of the feedback I have from our readers does indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of companies, I expect it boils down to who you get on the day. Best Free Email Marketing Software For Small Business
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you sent and put them in a segment of subscribers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and period your future mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point for a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Best Free Email Marketing Software For Small Business
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message from the company; a week after they can get a discount offer for a number of your goods or services; three months later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
finished trades / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual journey that may be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ plan and upward. Best Free Email Marketing Software For Small Business
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, rather than simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this respect that most of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a helpful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, but very frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse want you to do) .
Getresponse was before its competitors for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Best Free Email Marketing Software For Small Business
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your site that they completed a form ;
you can then send a automated email tailored to this pipeline stage a couple of days later;
and based on the action they took in regards to this email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There is currently no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, when you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can perform on the automation aspect is remarkable. I’m hopeful that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, particularly once you consider that you can connect it in using a built in CRM tool (more about that in a moment). Best Free Email Marketing Software For Small Business
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important point to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the company’s word for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something that I have not struck on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse to some growth-hacking instrument called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I want). Best Free Email Marketing Software For Small Business
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful tool – it is just that the execution of it could be somewhat better.
Also, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be good if this could be increased a little, as it would help potential users try out the tool in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on requirements (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Best Free Email Marketing Software For Small Business
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that performance isn’t available whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a fairly high number of email addresses onto your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an infinite number of mails each month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database but on the number of emails you send a month also. If you’re happy to limit the number of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer free accounts for users that have a few documents (but these don’t offer the full range of features that you get on a paid program ).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Best Free Email Marketing Software For Small Business
Getresponse represents one of the more cost-effective tactics to host and speak using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all around’ proposition, and it’s what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying for one or two years of service are very generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully operational version of the.
You can test out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Best Free Email Marketing Software For Small Business