Description of Getresponse Best Free Email Marketing Software For Mac
Getresponse is primarily an email Advertising program that allows you to: Best Free Email Marketing Software For Mac
Import and host a mailing list and also capture data on it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer these two stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have not had to use it quite frequently (a good thing) but once I have I have discovered it for a small mixed bag (less of a good thing). Some of the live chat support I have received was outstanding, and I have not had to wait too much time to chat with an agent; the email support .
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to who you get on the day. Best Free Email Marketing Software For Mac
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you shipped and set them in a segment of subscribers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and time your prospective mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see where they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it’s generally pretty simple to locate a good beginning point to get a template and then edit it until you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this area. Best Free Email Marketing Software For Mac
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to your mailing list, they get a welcome message from the company; a week later they could get a discount offer for some of your products or services; 3 months after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
finished transactions / targets
changes in user information
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you create a user journey that may be customised to the nth level.
To get a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Best Free Email Marketing Software For Mac
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, but very frustratingly, although the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Best Free Email Marketing Software For Mac
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export data to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to include prospects to it).
When I saw Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form ;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication from the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it can perform on the automation side is remarkable. I am hopeful that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially when you believe you could connect it in with a built-in CRM tool (more about that in a moment). Best Free Email Marketing Software For Mac
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s term for this, but assuming it’s accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the number of readers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I want). Best Free Email Marketing Software For Mac
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful tool – it’s just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to 1000. It would be useful if that could be increased a little, as it might help prospective users try out the tool in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Best Free Email Marketing Software For Mac
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – that functionality is not available at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses on your database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, then you’ll find that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on how many emails you send a month too. If you are delighted to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users with a few records (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Best Free Email Marketing Software For Mac
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that offers this’all round’ proposal, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
All in all though I rate Getresponse very highly – you get substantial bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more performance as them.
The reductions you receive when paying for a couple of decades of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You can test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Best Free Email Marketing Software For Mac