Description of Getresponse Best Free Email Marketing Software 2016
Getresponse is primarily an email Advertising app Which Allows you to: Best Free Email Marketing Software 2016
Import and host a mailing list and catch data on it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two stations – if phone support is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve not had to use it quite frequently (a fantastic thing) but when I have I have found it to be a small mixed bag (less of a good thing). Some of the live chat support I have received has been excellent, and I haven’t needed to wait too much time to talk to an agent; the email support less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of businesses, I anticipate it boils down to who you get daily. Best Free Email Marketing Software 2016
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter that you sent and set them in a segment of readers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty simple to find a good starting point to get a template and then edit it before you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Best Free Email Marketing Software 2016
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that instantly after someone signs up to your mailing list, they receive a welcome message in your business; a week later they can receive a discount offer for a number of your goods or services; 3 weeks later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
finished trades / targets
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to create a user travel which can be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ plan and upward. Best Free Email Marketing Software 2016
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a useful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 per month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Best Free Email Marketing Software 2016
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and back into your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site that they completed a form on;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and based on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of the communication in the contact’s history. There’s currently no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could do on the automation aspect is impressive. I am optimistic that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially when you believe that you can link it in with a built in CRM tool (more about that in a moment). Best Free Email Marketing Software 2016
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to choose the organization’s term for this, but assuming it’s accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something I have not struck on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use one opt-in process, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your list. A double opt-in process is better for verifying the folks subscribing to a list are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list comprising just real email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a lot of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse into some growth-hacking tool named Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the webpages I need ). Best Free Email Marketing Software 2016
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a little bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and move them around an e-newsletter, in practice it’s fairly clunky to use and may cause accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a helpful instrument – it’s only that the implementation of it could be rather better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I do not use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to to 1000. It would be useful if that could be raised a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Best Free Email Marketing Software 2016
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – that functionality is not accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a reasonably high number of email addresses on your own database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, then you might discover that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database but on the number of emails you send a month also. If you are happy to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Best Free Email Marketing Software 2016
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that delivers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst supplying just as much, or even more performance as them.
The reductions you receive when paying upfront for one or two years of service are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and providing deliverability data for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can try all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM performance needs to be improved substantially before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Best Free Email Marketing Software 2016