Intro Best Email Marketing Templates Free
When I asked you to name an email Marketing tool, what could you say? Best Email Marketing Templates Free
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the same large players for the last decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Best Email Marketing Templates Free
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, business size, record size and even the kind of content you plan to send.
Then, you need to verify your Site (or domain name).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a good match for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added options, the Majority of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
Once you click on to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among their pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of content to your email, including videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you can choose your classes or sections.
The tab also allows you To develop segment-like rules , in the event your targeting is not quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Best Email Marketing Templates Free
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most important aspects of any email advertising software today.
Because highly personalized campaigns Are Essential if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can also blend Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — which we’ll get into in a moment — and they have no value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors together based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field information in separate columns… or may easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the form Things here because I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand this is a feature you may use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on stage. Best Email Marketing Templates Free
If you’re not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic base to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the form style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users .
Last but certainly not least, you Can assess the way your form displays on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is at least as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched with your branding.
Finally, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for this campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are Available under the’Automations’ tab, although I found to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to fulfill their demands.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an act, such as transferring a contributor or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s just not as effective…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the pages on your site.
This Sort of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Best Email Marketing Templates Free
The Price of MailerLite is no doubt one of the tools biggest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it’s still an wonderful option for those starting out.
And what about the premium programs?
It ends up, at around half the Price of this competition generally, MailerLite is undoubtedly one of the least expensive options on the market. Plus, if you are willing to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email marketing tools The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the comments. Best Email Marketing Templates Free