Description of Getresponse Best Email Marketing Software Which Is Free To Use
Getresponse is primarily an email Advertising app that allows you to: Best Email Marketing Software Which Is Free To Use
Import and host a mailing list and also capture data onto it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you both of these stations – if phone support is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it very frequently (a fantastic thing) but once I have I have discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received was outstanding, and I have not needed to wait too much time to chat with an agent; the email support .
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these kinds of companies, I expect it boils down to that you get daily. Best Email Marketing Software Which Is Free To Use
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter that you shipped and set them in a segment of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there’s nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to find a good starting point for a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be created in this area. Best Email Marketing Software Which Is Free To Use
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message from the company; a week after they could receive a discount deal for some of your products or services; three weeks later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
finished transactions / goals
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of functionality goes far beyond what has traditionally been available from autoresponders, and lets you make an individual journey that may be customised to the nth degree.
To get a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ plan and up. Best Email Marketing Software Which Is Free To Use
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a useful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, however very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I guess is what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the screen is used in either portrait or landscape mode. Best Email Marketing Software Which Is Free To Use
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the need to export data to CSV and back into your email marketing instrument as a way to perform mailouts (or the need to export info from the email marketing tool in your CRM to include prospects to it).
When I saw Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your site they completed a form on;
you could then send a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took in regards to that email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication in the contact’s history. There is currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact within a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is impressive. I’m hopeful that this attribute gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, especially once you believe you could connect it in using a built-in CRM tool (more about that in a minute ). Best Email Marketing Software Which Is Free To Use
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important thing to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s word for this, but supposing it is true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems using the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in process is best for verifying the folks subscribing to a list are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising only email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your site. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I want). Best Email Marketing Software Which Is Free To Use
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a little bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a helpful instrument – it’s only that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers it is possible to send to to 1000. It would be useful if this could be increased a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing depending on requirements (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Best Email Marketing Software Which Is Free To Use
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – this performance is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database but on the number of emails you send a month too. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users with a small number of documents (but these do not offer the full assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Best Email Marketing Software Which Is Free To Use
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all round’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst supplying just as much, or even more functionality as them.
The discounts you receive when paying for a couple of years of service are very generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality has to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Best Email Marketing Software Which Is Free To Use