Primary Features Best Email Marketing Software Uk
Aweber provides you with the Following key features:
the capacity to import / host the email database
a wide range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third-party programs Best Email Marketing Software Uk
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Additionally, there’s no magic to Proceed through to get service – relevant phone number and email details can be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of communicating your own too. Best Email Marketing Software Uk
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this is known as’Blog broadcasts’, though technically you can take advantage of this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the site – this is a big time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite A few of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I think there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to appear more consistently and exhibit more faithfully across email clients – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions regarding how you collected the information you’re importing. If your list is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this functionality should go a bit further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can trigger mailouts.
By way of instance, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Best Email Marketing Software Uk
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand it is very easy To set up follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’ll probably should look at other goods, especially Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you are sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of every and every sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back during the next few months, but if you believe you are likely to want this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, such as
that the growth of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to have the ability to acquire more of an overview of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (which you can then use to drill down to specifics). Best Email Marketing Software Uk
A Great feature of Aweber is that the Flexibility it provides you about how you need to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Provides a decent selection of integrations with different solutions. You will find over 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising choice for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you create the sections – you basically have to visit some’manage subscribers’ section, search for a number of readers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a car dealer having a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in one go.
In an Perfect world you would just be Able to select the relevant segments and send the message to all those 3 classes. With Aweber though – that is not possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind available, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to a real human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on if this is the e-marketing solution for you, here is a brief breakdown of the important advantages and disadvantages of utilizing it: Best Email Marketing Software Uk
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the cheapest product of its type on the market, it is more affordable than many comparable options.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It’s good import performance, with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all features are available on all programs – unlike any competing products you don’t have to be on more expensive plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we will see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you’ve got a small email database, several of the competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which you can send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you naturally would be to avail of its free trial. Best Email Marketing Software Uk