Description of Getresponse Best Email Marketing Software To Use With Campaign Monitor
Getresponse is primarily an email marketing app Which Allows you to: Best Email Marketing Software To Use With Campaign Monitor
Import and host a mailing list and also capture data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you both of these stations – if phone service is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it very often (a good thing) but when I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). Some of the live chat support I’ve received was excellent, and I have not needed to wait too long to talk to an agent; the email support .
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of support Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to who you get on the day. Best Email Marketing Software To Use With Campaign Monitor
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter that you shipped and put them in a segment of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and period your future mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box look a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point for a template and edit it until you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this region. Best Email Marketing Software To Use With Campaign Monitor
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message from your company; a week later they can receive a discount offer for a number of your products or services; three months later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes in contact preferences
finished transactions / targets
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to make an individual travel which can be customised to the nth level.
To get a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Best Email Marketing Software To Use With Campaign Monitor
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, instead of simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system shows a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a useful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the display is employed in either portrait or landscape mode. Best Email Marketing Software To Use With Campaign Monitor
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your site they finished a form ;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of this communication from the contact’s history. There’s currently no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your prospects aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it can perform on the automation side is remarkable. I am hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive too compared to established webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially when you believe that you can link it in with a built in CRM tool (more about that in a moment). Best Email Marketing Software To Use With Campaign Monitor
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but assuming it’s accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems using the cheaper plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and so the number of readers on your record. A dual opt-in process is best for verifying that the people subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse into a growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I need ). Best Email Marketing Software To Use With Campaign Monitor
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality a bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful instrument – it’s only that the implementation of it could be rather better.
Additionally, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it limits the amount of readers you can send to 1000. It would be useful if this could be increased a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this begins at $1199, with exact pricing depending on requirements (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. Best Email Marketing Software To Use With Campaign Monitor
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – this performance isn’t accessible whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably large number of email addresses on your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of emails each month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on the number of emails you send a month too. If you are happy to limit the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – offer completely free account for users with a small number of documents (but these don’t offer the entire range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Best Email Marketing Software To Use With Campaign Monitor
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that offers this’all around’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture forms too, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more functionality as them.
The discounts you get when paying for a couple of decades of support are very generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own site and providing deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of the.
You are able to try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Best Email Marketing Software To Use With Campaign Monitor