Description of Getresponse Best Email Marketing Software Reviews
Getresponse is primarily an email Advertising app that allows you to: Best Email Marketing Software Reviews
Import and host a mailing list and also catch data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you these two channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have not had to use it very often (a good thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). Some of the live chat support I’ve received has been excellent, and I haven’t needed to wait too long to talk to a broker; the email service .
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it often boils down to that you get daily. Best Email Marketing Software Reviews
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you sent and set them in a section of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your emails, and period your future mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty straightforward to find a good starting point to get a template and then edit it until you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Best Email Marketing Software Reviews
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can put them up so that immediately after someone signals up to your mailing list, they get a welcome message from your business; a week after they can receive a discount deal for a number of your goods or services; 3 weeks later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes in contact preferences
finished trades / goals
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make an individual journey that may be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the pricier programs – the’Pro’ program and up. Best Email Marketing Software Reviews
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something very useful in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, but very frustratingly, although the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is used in either portrait or landscape style. Best Email Marketing Software Reviews
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the necessity to export information to CSV and back into your email marketing tool in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website that they finished a form on;
you can then send them a automated email tailored to this pipeline stage a few days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it can do on the automation side is remarkable. I am optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive too compared to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, particularly once you consider you could connect it in using a built in CRM tool (more on that in a moment). Best Email Marketing Software Reviews
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to take the organization’s term for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties using the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in process is best for verifying that the people subscribing to a list are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list containing only real email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to change forms off or on on particular devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the webpages I want). Best Email Marketing Software Reviews
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality just a bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a helpful instrument – it is just that the execution of it might be rather better.
Additionally, as described above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to 1000. It would be useful if this could be raised a little, as it would help prospective users try out the tool in more’real world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this begins at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Best Email Marketing Software Reviews
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this functionality isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a fairly large number of email addresses on your database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of mails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database however on the number of emails you send per month too. If you’re delighted to set a limit on the amount of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users with a few documents (but these do not offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Best Email Marketing Software Reviews
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that offers this’all around’ proposition, and it is what continues to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering as much, if not more performance as them.
The reductions you get when paying for a couple of decades of service are very generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You can test all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software Reviews