Description of Getresponse Best Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Best Email Marketing Software
Import and host a mailing list and catch data on it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but when I’ve I have found it to be a small mixed bag (less of a good thing). Some of those live chat service I have received was outstanding, and I have not needed to wait too long to chat with a broker; the email service less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these types of businesses, I anticipate it often boils down to that you get daily. Best Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter you shipped and put them in a section of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your emails, and time your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click on one of your readers and see where they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point to get a template and then edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be made in this region. Best Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can put them up so that instantly after someone signs up to your mailing list, they receive a welcome message in your company; a week later they could receive a discount deal for a number of your goods or services; 3 weeks later they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected preferences
finished trades / targets
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you make a user journey which can be customised to the nth degree.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and up. Best Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 per month, but very frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Best Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the need to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your website that they completed a form on;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of the communication in the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could perform on the automation side is remarkable. I’m optimistic that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, one of the primary webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, particularly once you believe that you can link it in with a built in CRM tool (more on this in a minute ). Best Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to take the organization’s term for this, but supposing it is accurate, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to your list are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty fine — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse to some growth-hacking tool named Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the pages I need ). Best Email Marketing Software
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a bit tricky at times).
1 place I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a useful instrument – it is just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to to 1000. It would be good if that could be increased a little, as it would help potential users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing based on prerequisites (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Best Email Marketing Software
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that functionality isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on the number of emails you send a month also. If you are delighted to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users that have a small number of records (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Best Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that offers this’all around’ proposal, and it is what proceeds to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering just as much, or even more functionality as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its website and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can try all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software