Description of Getresponse Best Email Marketing Software For Salesforce
Getresponse is primarily an email marketing program Which Allows you to: Best Email Marketing Software For Salesforce
Import and host a mailing list and also capture data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer these two channels – if phone support is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it very frequently (a fantastic thing) but when I’ve I have found it for a bit of a mixed bag (less of a good thing). A number of those live chat service I’ve received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these types of companies, I expect it often boils down to who you get daily. Best Email Marketing Software For Salesforce
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your emails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and of course there is nothing to stop you designing your own HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point to get a template and then edit it until you are delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Best Email Marketing Software For Salesforce
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can set them up so that instantly after someone signs up to a mailing list, they get a welcome message from your business; a week later they could get a discount deal for a number of your products or services; 3 months after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
finished transactions / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth degree.
For a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ program and upward. Best Email Marketing Software For Salesforce
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse program (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 a month, but very frustratingly, even though the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the screen is used in either portrait or landscape mode. Best Email Marketing Software For Salesforce
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I had been intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your website they finished a form on;
you could then send a automated email tailored to that pipeline period a couple of days later;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, if you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it can perform on the automation aspect is impressive. I’m hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too compared to based webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly once you consider that you can link it in with a built in CRM tool (more on that in a moment). Best Email Marketing Software For Salesforce
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to choose the company’s term for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I have not encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems utilizing the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in procedure is best for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the webpages I need ). Best Email Marketing Software For Salesforce
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance a bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a helpful instrument – it’s just that the execution of it could be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to to 1000. It would be useful if that could be raised a bit, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Best Email Marketing Software For Salesforce
Distinctions of Each Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages that enable split testing and boundless views if you are on a’Pro’ program or higher
Webinars – that functionality is not accessible whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database however on how many emails you send a month also. If you’re happy to set a limit on the number of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – provide free account for users that have a few documents (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Best Email Marketing Software For Salesforce
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all around’ proposal, and it is what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture forms also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more functionality as them.
The discounts you receive when paying for a couple of years of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test out all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software For Salesforce