Description of Getresponse Best Email Marketing Software For Real Estate
Getresponse is primarily an email Advertising app that allows you to: Best Email Marketing Software For Real Estate
Import and host a mailing list and catch data onto it
create newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve not had to use it very frequently (a good thing) but when I’ve I’ve discovered it for a bit of a mixed bag (less of a good thing). A number of those live chat service I have received has been outstanding, and I haven’t had to wait too much time to talk to a broker; the email service .
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of businesses, I anticipate it boils down to who you get on the day. Best Email Marketing Software For Real Estate
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter you shipped and put them in a section of subscribers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you can click on one of your readers and see where they signed from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point for a template and then edit it before you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be created in this area. Best Email Marketing Software For Real Estate
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that instantly after someone signs up to a mailing list, they receive a welcome message in your company; a week after they could get a discount offer for a number of your products or services; three weeks after they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes in contact preferences
completed transactions / targets
changes in user information
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to make a user journey which can be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ plan and upward. Best Email Marketing Software For Real Estate
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine shows a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 a month, but very frustratingly, although the add-on allows you to show an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Best Email Marketing Software For Real Estate
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the necessity to export information to CSV and back into your email marketing tool as a way to perform mailouts (or the need to export info from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site they finished a form on;
you can then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of this communication in the contact’s history. There’s currently no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, if you click a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it can perform on the automation side is impressive. I’m optimistic that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, especially once you believe you could connect it in with a built-in CRM tool (more about that in a moment). Best Email Marketing Software For Real Estate
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but supposing it’s true, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and therefore the number of readers on your record. A dual opt-in procedure is better for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to change forms off or on on specific devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse to a growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I need ). Best Email Marketing Software For Real Estate
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
1 area I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and move them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a useful instrument – it is just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers it is possible to send to 1000. It would be good if this could be increased a little, as it might help potential users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Best Email Marketing Software For Real Estate
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – this functionality is not accessible whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database however on how many emails you send per month too. If you’re happy to limit the amount of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer free account for users with a small number of records (but these don’t supply the full range of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Best Email Marketing Software For Real Estate
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that delivers this’all around’ proposal, and it’s what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst offering as much, if not more functionality as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software For Real Estate