Description of Getresponse Best Email Marketing Software For Nonprofits
Getresponse is primarily an email Advertising program that allows you to: Best Email Marketing Software For Nonprofits
Import and host a mailing list and also catch data onto it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you these two stations – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve not had to use it quite frequently (a good thing) but when I have I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I haven’t needed to wait too long to chat with a broker; the email service less so.
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it boils down to who you get on the day. Best Email Marketing Software For Nonprofits
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter you sent and set them in a segment of subscribers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and period your future mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you could click one of your readers and see in which they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty simple to locate a good beginning point to get a template and then edit it before you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Best Email Marketing Software For Nonprofits
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after someone signs up to your mailing list, they get a welcome message from your business; a week after they could receive a discount offer for a number of your products or services; 3 months later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected tastes
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to create an individual travel that may be customised to the nth level.
To get a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Best Email Marketing Software For Nonprofits
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that could only be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 per month, however quite frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was before its competitors for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the display is employed in either portrait or landscape style. Best Email Marketing Software For Nonprofits
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the need to export data to CSV and straight back into your email marketing tool in order to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I was intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website they completed a form on;
you could then send them a automated email tailored to that pipeline period a few days later;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There is currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive too compared to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, especially once you believe that you can connect it in using a built-in CRM tool (more about that in a moment). Best Email Marketing Software For Nonprofits
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it is accurate, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability problems using the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A double opt-in procedure is better for verifying that the people subscribing to a list are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking instrument called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I want). Best Email Marketing Software For Nonprofits
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance just a bit tricky at times).
One place I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful tool – it’s just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is that it limits the amount of subscribers you can send to 1000. It would be useful if that could be raised a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Best Email Marketing Software For Nonprofits
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – this performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably large number of email addresses on your own database.
For instance, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, then you’ll find that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database but on how many emails you send per month too. If you’re happy to limit the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users with a few records (but these do not offer the full assortment of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Best Email Marketing Software For Nonprofits
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that delivers this’all round’ proposition, and it is what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture forms too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying just as much, or even more performance as them.
The discounts you get when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM functionality needs to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software For Nonprofits