Description of Getresponse Best Email Marketing Software For Companies With Few Products
Getresponse is primarily an email Advertising program that allows you to: Best Email Marketing Software For Companies With Few Products
Import and host a mailing list and also catch data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer these two stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it very frequently (a good thing) but when I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I haven’t needed to wait too long to talk to a broker; the email support .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these kinds of companies, I anticipate it boils down to that you get daily. Best Email Marketing Software For Companies With Few Products
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t engage with an e-newsletter you sent and set them in a segment of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there’s nothing to stop you designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point for a template and then edit it until you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be made in this area. Best Email Marketing Software For Companies With Few Products
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can set them up so that instantly after somebody signs up to your mailing list, they get a welcome message from your company; a week after they can receive a discount offer for a number of your goods or services; 3 months after they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
finished transactions / targets
changes in user data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make an individual journey which can be customised to the nth level.
For a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Best Email Marketing Software For Companies With Few Products
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (where the system shows a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 per month, however quite frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Best Email Marketing Software For Companies With Few Products
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
When I watched Getresponse lately introducing a new CRM feature in their plans I was intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site they completed a form on;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of this communication from the contact’s history. There is now no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it can do on the automation aspect is impressive. I am optimistic that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly once you consider that you can link it in with a built in CRM tool (more about this in a minute ). Best Email Marketing Software For Companies With Few Products
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s word for this, but supposing it’s accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems using the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion speed and so the number of readers on your list. A dual opt-in process is best for verifying the folks subscribing to your list are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated based on a list comprising only real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into a growth-hacking tool called Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I need ). Best Email Marketing Software For Companies With Few Products
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it is only that the implementation of it could be rather better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Best Email Marketing Software For Companies With Few Products
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this functionality isn’t accessible at all on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses on your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails each month to, you might discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database but on the number of emails you send a month too. If you are delighted to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – provide free accounts for users with a few records (but these don’t supply the full range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Best Email Marketing Software For Companies With Few Products
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all round’ proposition, and it is what continues to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
All in all though I speed Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst offering as much, or even more performance as them.
The discounts you get when paying upfront for one or two years of support are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and providing deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of the.
You are able to try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition does not let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software For Companies With Few Products