Description of Getresponse Best Email Marketing Software For Business That Includes Landing Pages
Getresponse is primarily an email Advertising program that allows you to: Best Email Marketing Software For Business That Includes Landing Pages
Import and host a mailing list and also capture data on it
create newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have never needed to use it very often (a good thing) but when I have I have found it for a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been excellent, and I have not needed to wait too much time to talk to an agent; the email support less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these kinds of companies, I expect it boils down to who you get on the day. Best Email Marketing Software For Business That Includes Landing Pages
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter that you sent and set them in a section of readers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and period your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty simple to locate a good starting point to get a template and then edit it until you’re delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be made in this area. Best Email Marketing Software For Business That Includes Landing Pages
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can put them up so that instantly after somebody signals up to your mailing list, they get a welcome message in the company; a week later they could receive a discount deal for a number of your goods or services; 3 months after they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
completed transactions / goals
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and allows you to make an individual travel that may be customised to the nth degree.
To get a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Guru’ program and up. Best Email Marketing Software For Business That Includes Landing Pages
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that could only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 a month, however very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Best Email Marketing Software For Business That Includes Landing Pages
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the necessity to export data to CSV and straight back to your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication from the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects are not displayed. To see this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. For instance, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, especially once you consider you could connect it in using a built in CRM tool (more about this in a minute ). Best Email Marketing Software For Business That Includes Landing Pages
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to take the company’s word for this, but assuming it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties using the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on particular devices or pages of your website. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking tool called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I need ). Best Email Marketing Software For Business That Includes Landing Pages
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a bit tricky at times).
One area I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful instrument – it’s only that the execution of it could be rather better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers it is possible to send to 1000. It would be good if this could be increased a bit, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Best Email Marketing Software For Business That Includes Landing Pages
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this performance isn’t accessible at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, you might discover that hosting it using Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on the number of emails you send a month too. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – provide free accounts for users that have a small number of documents (but these don’t offer the full range of features that you get on a paid program ).
As stated before, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Best Email Marketing Software For Business That Includes Landing Pages
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that offers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture types too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst offering as much, if not more functionality as them.
The discounts you get when paying for one or two years of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You are able to try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software For Business That Includes Landing Pages