Description of Getresponse Best Email Marketing Software For Business
Getresponse is primarily an email Advertising app that allows you to: Best Email Marketing Software For Business
Import and host a mailing list and also capture data on it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two stations – if telephone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve not had to use it quite frequently (a good thing) but once I have I have found it to be a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received has been outstanding, and I haven’t needed to wait too long to talk to a broker; the email service less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to who you get daily. Best Email Marketing Software For Business
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter you sent and set them in a section of subscribers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see in which they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point for a template and then edit it until you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this region. Best Email Marketing Software For Business
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message in the business; a week after they could get a discount offer for a number of your products or services; 3 weeks later they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
finished trades / targets
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey that may be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the pricier programs – the’Pro’ program and up. Best Email Marketing Software For Business
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse program (where the machine indicates a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Best Email Marketing Software For Business
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your website that they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and dependent on the action they took with regard to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of this communication in the contact’s history. There’s now no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation side is remarkable. I am optimistic that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive also compared to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly once you consider that you can link it in using a built-in CRM tool (more on that in a moment). Best Email Marketing Software For Business
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to choose the organization’s word for this, but assuming it’s true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t struck on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the less costly plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use one opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A double opt-in process is better for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on specific devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the webpages I want). Best Email Marketing Software For Business
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance just a little bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does make for a helpful tool – it is only that the execution of it could be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to to 1000. It would be useful if this could be raised a bit, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Best Email Marketing Software For Business
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this functionality is not available whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a fairly high number of email addresses on your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database but on the number of emails you send per month also. If you’re happy to limit the number of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users with a few records (but these don’t supply the entire range of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Best Email Marketing Software For Business
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering just as much, or even more functionality as them.
The discounts you receive when paying upfront for a couple of decades of service are very generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page creator – but bear in mind that you need to be on a more expensive plan to get the fully operational version of this.
You are able to try out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software For Business