Description of Getresponse Best Email Marketing Software For Bloggers
Getresponse is primarily an email marketing program that allows you to: Best Email Marketing Software For Bloggers
Import and host a mailing list and catch data on it
create newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these stations – if phone support is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve not had to use it quite often (a fantastic thing) but when I have I’ve found it to be a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was outstanding, and I haven’t had to wait too much time to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made concerning the quality of service Getresponse offer. As with a number of these types of companies, I anticipate it often boils down to that you get on the day. Best Email Marketing Software For Bloggers
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you shipped and put them in a segment of subscribers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your emails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you can click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it before you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Best Email Marketing Software For Bloggers
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message in the business; a week after they can receive a discount offer for some of your products or services; 3 months later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected preferences
completed transactions / targets
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to make a user journey that may be customised to the nth level.
For a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and up. Best Email Marketing Software For Bloggers
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this respect that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (where the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, but very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the display is used in either portrait or landscape style. Best Email Marketing Software For Bloggers
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export data to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a specific point on a sales pipeline based on the page of your site that they completed a form on;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of this communication from the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could do on the automation aspect is remarkable. I’m optimistic that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too by comparison to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially once you consider you could link it in with a built-in CRM tool (more on that in a moment). Best Email Marketing Software For Bloggers
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to take the company’s word for this, but assuming it is accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your record. A double opt-in procedure is better for verifying that the folks subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there is a lot of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the webpages I need ). Best Email Marketing Software For Bloggers
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a useful instrument – it’s just that the implementation of it might be rather better.
Additionally, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers you can send to to 1000. It would be good if this could be raised a bit, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing based on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Best Email Marketing Software For Bloggers
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that performance is not accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses on your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of mails each month to, you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on the number of emails you send a month also. If you are delighted to limit the amount of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users that have a few records (but these do not offer the full range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Best Email Marketing Software For Bloggers
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all round’ proposition, and it is what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully operational version of the.
You are able to test out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and where they are displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Best Email Marketing Software For Bloggers