Description of Getresponse Best Email Marketing Software Comparison
Getresponse is primarily an email marketing program that allows you to: Best Email Marketing Software Comparison
Import and host a mailing list and capture data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the key features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but when I have I have found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was excellent, and I haven’t needed to wait too much time to talk to a broker; the email service less so.
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to that you get on the day. Best Email Marketing Software Comparison
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t engage with an e-newsletter you shipped and put them in a section of subscribers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it on your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user info – you could click on one of your subscribers and see in which they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and of course there’s nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point to get a template and edit it before you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Best Email Marketing Software Comparison
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after somebody signs up to a mailing list, they get a welcome message in the company; a week after they can receive a discount deal for a number of your goods or services; three weeks after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact tastes
completed trades / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create an individual journey which can be customised to the nth degree.
To get a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Best Email Marketing Software Comparison
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, rather than simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape mode. Best Email Marketing Software Comparison
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export info from the email marketing tool into your CRM to include prospects to it).
When I saw Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to perform quite basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
You can add a contact to a specific point on a sales pipeline based on the page of your website they completed a form on;
you could then send a automated email tailored to that pipeline stage a few days later;
and based on the actions they took in regards to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There is now no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it can perform on the automation aspect is remarkable. I’m optimistic that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, especially when you believe that you can link it in using a built-in CRM tool (more on this in a minute ). Best Email Marketing Software Comparison
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the company’s word for this, but supposing it is true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems utilizing the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in process is better for verifying that the people subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising just email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking instrument called Sumo (that allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the pages I need ). Best Email Marketing Software Comparison
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
One place I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it’s just that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be good if that could be raised a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Best Email Marketing Software Comparison
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this performance isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a fairly high number of email addresses onto your own database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you might discover that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database but on the number of emails you send per month too. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users with a few documents (but these don’t offer the full range of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Best Email Marketing Software Comparison
Getresponse represents among the more cost-effective ways to host and speak using an email .
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that delivers this’all around’ proposition, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more performance as them.
The reductions you get when paying upfront for one or two decades of service are extremely generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and providing deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You can try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Software Comparison