Primary Features Best Email Marketing Software
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Best Email Marketing Software
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat support.
Additionally, there’s no hoops to Go through to contact service – relevant phone number and email details may be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of coding your own too. Best Email Marketing Software
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I believe there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and exhibit more reliably across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to see some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you gathered the data you are importing. If your list is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — and the application of tags to determine what should be routed to whom and when (see previously ).
But I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of instance, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Best Email Marketing Software
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side It’s very Straightforward To set up follow up mails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’re likely going to need to look at other goods, especially Getresponse, which provides’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or theme headers), send them to a sample of your data, and your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it is coming back over the next few months, but if you believe you’re going to need this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, including
that the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Appear to be able to get more of an overview of information in one spot, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting data onto one dashboard (which you can then use to drill down to particulars ). Best Email Marketing Software
A nice feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this choice.
Aweber Offers a decent range of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing choice for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to get to the screen where you create the sections – you essentially have to visit some’handle subscribers’ section, search for some subscribers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a car dealer having a mailing list containing a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in one go.
In an Perfect world you’d just be Able to choose the relevant segments and send the message to all those 3 groups. With Aweber though – that is not possible. You’d have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; so ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you are able to talk to a real person being on a real phone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on whether this is actually the e-marketing alternative for you, here’s a brief breakdown of the important advantages and disadvantages of using it: Best Email Marketing Software
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than many similar options.
It lets you select whether to subscribe people to your listing on a single or double opt-in basis.
It has good import performance, together with the option to import a broad range of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It includes an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users might enjoy is that all of attributes are available on all programs – unlike any competing goods you do not need to be on more costly plans to unlock certain performance.
That said, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a little email database, a number of these competing products are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters that you can send to them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not the Only variable you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you naturally would be to avail of its free trial. Best Email Marketing Software