Description of Getresponse Best Email Marketing Software 2017
Getresponse is primarily an email Advertising program that allows you to: Best Email Marketing Software 2017
Import and host a mailing list and also capture data onto it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have never needed to use it very frequently (a good thing) but once I have I’ve found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I’ve received has been excellent, and I haven’t needed to wait too long to chat with a broker; the email service .
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it often boils down to that you get on the day. Best Email Marketing Software 2017
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you shipped and set them in a section of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action in your mails, and time your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it is generally pretty simple to find a good beginning point for a template and edit it before you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Best Email Marketing Software 2017
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message in your company; a week after they can receive a discount offer for some of your products or services; three weeks later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact preferences
completed trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user travel that may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Pro’ program and upward. Best Email Marketing Software 2017
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, instead of simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something very useful in this respect that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a useful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Best Email Marketing Software 2017
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back into your email marketing tool in order to perform mailouts (or the need to export data from the email marketing tool in your CRM to include prospects to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your site they completed a form on;
you could then send them a automated email tailored to this pipeline stage a few days later;
and based on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And oddly, when you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it could do on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive too compared to based webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you consider you could link it in with a built-in CRM tool (more on that in a moment). Best Email Marketing Software 2017
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but supposing it is accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your list. A dual opt-in process is better for verifying that the people subscribing to your list are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing just email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I need ). Best Email Marketing Software 2017
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
One area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful instrument – it is just that the implementation of it might be rather better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to 1000. It would be useful if that could be raised a little, as it might help prospective users try out the tool in more’real world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Best Email Marketing Software 2017
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – that functionality is not accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses on your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of mails each month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on the number of emails you send per month too. If you’re happy to set a limit on the amount of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – provide completely free accounts for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Best Email Marketing Software 2017
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that delivers this’all round’ proposal, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying for a couple of decades of service are very generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Best Email Marketing Software 2017