Description of Getresponse Best Email Marketing Service Platform Software
Getresponse is primarily an email Advertising program that allows you to: Best Email Marketing Service Platform Software
Import and host a mailing list and capture data on it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it quite frequently (a good thing) but when I’ve I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received was outstanding, and I haven’t had to wait too long to chat with a broker; the email service less so.
Some of the feedback I have from our readers will indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to that you get daily. Best Email Marketing Service Platform Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter you shipped and put them in a section of subscribers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your emails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you could click one of your readers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point to get a template and edit it until you are happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Best Email Marketing Service Platform Software
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signals up to a mailing list, they receive a welcome message from the business; a week after they could get a discount offer for a number of your products or services; three months later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey that may be customised to the nth level.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Best Email Marketing Service Platform Software
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that could only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I guess is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Best Email Marketing Service Platform Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your website they completed a form on;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication from the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your leads are not displayed. To see this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could do on the automation side is remarkable. I am hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you consider you could connect it in with a built in CRM tool (more about this in a minute ). Best Email Marketing Service Platform Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the company’s term for this, but assuming it is accurate, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your list. A dual opt-in procedure is better for verifying the folks subscribing to your list are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse to some growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the pages I need ). Best Email Marketing Service Platform Software
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and move them about an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a helpful instrument – it’s just that the execution of it could be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it would help potential users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Best Email Marketing Service Platform Software
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this functionality isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses onto your database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on the number of emails you send a month also. If you’re delighted to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these don’t supply the entire range of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Best Email Marketing Service Platform Software
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that delivers this’all round’ proposition, and it’s what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you receive when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to try all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and where they’re displayed on your site.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Best Email Marketing Service Platform Software