Background Best Email Marketing Providers For Small Business
If I asked you to name an email Marketing tool, what could you say? Best Email Marketing Providers For Small Business
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same large players for the previous decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Best Email Marketing Providers For Small Business
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, website, Industry, address, company size, list size and even the type of content you intend to send.
Then, You Have to verify your Website (or domain ).
This remains part of the approval process, and MailerLite will Simply inquire which email is related to this domain in order that they could email you a confirmation link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you’re a fantastic fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow The same step-by-step procedure of a normal campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, such as videos, product columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your classes or sections.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Best Email Marketing Providers For Small Business
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential aspects of any email advertising program today.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, most importantly, your conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified rules, and are automatically inserted or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also blend Rules, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we’ll get into in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers together according to a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or can easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the shape Things here because I have an entire section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to know this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Management and personalization features on stage. Best Email Marketing Providers For Small Business
If you are not impressed by what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic foundation to work from if, for example the majority people, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To customize everything in the form style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this setup process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can play the styling options to get it Matched up with your own branding.
Last, you can choose the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your subscribers interacted with your emails in relation to one another.
Reports for automations are Available under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to meet their needs.
What’s email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an act, like transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is simply not as efficient…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so you can get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, also I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the pages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Best Email Marketing Providers For Small Business
The cost of MailerLite is one of those tools biggest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it is still an wonderful option for those starting out.
And what about the premium programs?
It turns out, at around half the Cost of this competition on average, MailerLite is undoubtedly among the cheapest options available on the market. Plus, if you are ready to pay annually, you are also able to get an even greater discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those few email marketing tools to disrupt The (very crowded) industry in recent years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Best Email Marketing Providers For Small Business