Introduction Best Email Marketing Platform
If I asked you to name an email Marketing tool, what could you say? Best Email Marketing Platform
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising continues to be Dominated by the same big players for the previous ten years. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Best Email Marketing Platform
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Business, address, company size, list size and also the kind of content you intend to send.
Then, you need to verify your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a good match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the attributes, but you will not be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations soon, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional options, most of these will follow The same step-by-step process of a normal campaign.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of content to your email, such as videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows you To build segment-like rules , in case your targeting isn’t quite right.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Best Email Marketing Platform
Handling Your Clients
Possessing granular control over your readers is arguably one of The most essential aspects of any email advertising software today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while most providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically inserted or removed so.
Here is what establishing a rule looks like:
Notice the way you can even blend Principles, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation principle — that we’ll get to in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the form Things here because I have a whole section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Management and personalization features on stage. Best Email Marketing Platform
If you are not impressed with what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a fantastic base to work from if, for example most people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and it is better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the kind style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can check how your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is at least as easy to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform the styling options to get it Matched up with your own branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see how your subscribers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than enough to meet their demands.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Postpone, a conditional split, or an action, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the pages on your site.
This kind of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Best Email Marketing Platform
The cost of MailerLite is no doubt among the tools largest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an amazing option for anyone starting out.
And what about the premium programs?
It turns out, at approximately half of the Cost of the competition on average, MailerLite is by far among the cheapest options available on the industry. Plus, if you’re ready to pay annually, you are also able to get an even better discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of the few advertising tools to disrupt The (very crowded) sector in recent years, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Best Email Marketing Platform