Introduction Best Email Marketing Companies In India
When I asked you to name an email Marketing instrument, what would you say? Best Email Marketing Companies In India
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the same large players for the previous ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Best Email Marketing Companies In India
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, list size and even the type of content you plan to send.
Then, you need to confirm your Website (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain so they can email you a confirmation link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a fantastic match for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and play with the features, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of content to your email, including videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can choose your groups or segments.
The tab also allows one To build segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Best Email Marketing Companies In India
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email advertising program now.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, most importantly, your conversions.
And while most providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically added or removed so.
Here’s what setting up a rule looks like:
Notice how you can even combine Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or via an Automation rule — that we’ll get to in a moment — and they have no value besides what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers together based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or may easily add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much to the form Stuff here because I have an entire section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on stage. Best Email Marketing Companies In India
If you’re not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a great foundation to work from if, like most of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super fundamental, the form designer lets you To customize everything from the kind style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is at least as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you specific coverage for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see how your subscribers interacted with your mails in relation to another.
Reports for automations are also Accessible under the’Automations’ tab, even although I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than enough to fulfill their demands.
What is email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for each and every email marketing program.
After establishing your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Postpone, a conditional split, or an act, such as transferring a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just much less effective…. yet.
Another question of efficacy here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, which means you can find an idea of what it contains at a glance.
While this process may seem like A grind on paper, it’s really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You will not find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with the webpages on your website.
This kind of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Best Email Marketing Companies In India
The Price of MailerLite is undoubtedly among those tools biggest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it is still an wonderful alternative for those starting out.
And what about the top plans?
It turns out, at approximately half of the Cost of the competition generally, MailerLite is undoubtedly one of the cheapest options available on the market. Additionally, if you are ready to pay yearly, you can also get an even better discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the very few marketing tools The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Best Email Marketing Companies In India