Background Best Email Marketing Campaigns 2014
When I asked you to name an email Marketing tool, what would you say? Best Email Marketing Campaigns 2014
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the identical big players for the previous ten years. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Best Email Marketing Campaigns 2014
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, business size, record size and also the kind of content you intend to send.
Then, You Have to verify your Site (or domain ).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you’re a good fit for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the attributes, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We’ll get to automations soon, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow The exact same step-by-step procedure of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of articles to your email, including videos, merchandise columns, and societal connections.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you can choose your groups or sections.
The advanced tab also allows one To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Best Email Marketing Campaigns 2014
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email advertising software today.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, most importantly, your conversions.
And while many providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they meet the Specified principles, and are automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice the way you can also blend Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get into in a moment — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers collectively according to a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or may easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the form Things here because I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it is reasonable to say MailerLite has their contributor Management and personalization features on point. Best Email Marketing Campaigns 2014
If you’re not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great base to work from if, like the majority people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To personalize everything from the form style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form and prevents users .
Last but certainly not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched with your own branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see your readers interacted with your emails in relation to one another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to meet their needs.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for each and every email advertising program.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a conditional split, or an act, such as transferring a contributor or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply much less efficient…. yet.
Another question of efficacy here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to get an concept of what it contains at a glance.
While this process may seem like A grind on paper, it’s really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with the pages on your website.
This Sort of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Best Email Marketing Campaigns 2014
The Price of MailerLite is one of the tools largest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an amazing option for anyone starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of the rivalry generally, MailerLite is undoubtedly among the least expensive options available on the market. Plus, if you’re ready to pay annually, you can also get an even greater discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of the very few advertising tools to disrupt The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the comments. Best Email Marketing Campaigns 2014