Background Best Email Marketing Campaign Software
If I asked you to name an email Marketing tool, what would you say? Best Email Marketing Campaign Software
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the identical large players for the last ten years. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Best Email Marketing Campaign Software
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, business size, record size and also the type of content you intend to send.
Then, you need to confirm your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to this domain so they could email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the attributes, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it is a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few added options, most of these will follow The exact same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Types of articles to your email, such as videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your classes or sections.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Best Email Marketing Campaign Software
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most important aspects of any email marketing program now.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, most importantly, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.
Here is what setting up a rule looks like:
Notice the way you can also blend Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we’ll get into in a minute — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors together according to a common denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much to the form Things here because I have a whole section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Best Email Marketing Campaign Software
If you’re not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great base to work from if, like most people, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super basic, the form designer allows you To customize everything from the form style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users .
Last but surely not least, you Can check the way your form screens on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see exactly how your subscribers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than enough to fulfill their demands.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a bubble break, or an act, like moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s just not as effective…. yet.
Another question of efficacy here is when generating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to get an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it is really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the pages on your website.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Best Email Marketing Campaign Software
The cost of MailerLite is one of those tools biggest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an wonderful alternative for those starting out.
And what about the top programs?
It turns out, at around half the Price of the rivalry generally, MailerLite is undoubtedly among the cheapest options available on the market. Plus, if you are willing to pay yearly, you can also get a much greater discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few marketing tools to interrupt The (very crowded) sector in the last couple of decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the comments. Best Email Marketing Campaign Software