Main Features Best Email Marketing
Aweber provides you with the Following key features:
the capacity to import / server an email database
a wide assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party programs Best Email Marketing
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Furthermore, there’s no magic to Go through to contact support – related phone number and email details can be viewed quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of coding your own also. Best Email Marketing
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. In Aweber, this can be called’Blog broadcasts’, although technically you can take advantage of this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your website – this can be a large time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this function.
On the other hand, you will find quite Some of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your mails are likely to seem more consistently and exhibit more faithfully across email customers – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to see a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you collected the information you are importing. If your listing is on the bigger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this operation should go a bit further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can activate mailouts.
By way of example, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Best Email Marketing
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side It’s very Straightforward To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to need to look at other goods, particularly Getresponse, which provides’marketing automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back during the next few months, but if you believe you are likely to need this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, including
that the growth of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to be able to get more of an overview of information in one place, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all the reporting data onto one dashboard (that you can then use to drill down to specifics). Best Email Marketing
A Great feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides a decent selection of integrations with other options. You will find over 400 integrations available which allow you to join Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty simple. You may produce sections not only depending on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for a number of readers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a car dealer having a mailing list comprising a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to all those 3 classes. With Aweber however – this is not possible. You’d need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; therefore ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you can speak with a real person being on a real phone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of using it: Best Email Marketing
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it’s cheaper than several similar solutions.
It lets you select whether to join people to your list on a single or double opt-in basis.
It has good export functionality, with the option to import a wide range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It includes a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both area contents and user action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all programs – unlike some competing goods you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very little lists however – if you’ve got a little email database, a number of the competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you of course is to avail of its free trial. Best Email Marketing