Introduction Best Email Marketing Automation Software
If I asked you to name an email Marketing instrument, what would you say? Best Email Marketing Automation Software
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing continues to be Dominated by the identical large players for the last ten years. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Best Email Marketing Automation Software
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, site, Business, address, business size, list size and also the kind of content you intend to send.
Then, You Have to verify your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to this domain in order that they could email you a confirmation link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you are a good fit for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among the pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, such as videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can select your classes or segments.
The tab also allows you To build segment-like rules , in case your targeting is not quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Best Email Marketing Automation Software
Managing Your Clients
Possessing granular control over your subscribers is arguably one of The most important aspects of any email advertising program today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice the way you can even combine Principles, as well as another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or via an Automation rule — that we will get into in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or may simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the shape Stuff here since I have a whole section on that below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you know this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on point. Best Email Marketing Automation Software
If you are not impressed with what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a great foundation to work from if, for example most people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the form style, fields, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check how your form screens on mobile by shifting the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is at least as easy to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can perform the styling options to get it Matched up with your branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for this campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see exactly how your readers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, although I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to fulfill their demands.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, such as moving a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s simply not as effective…. yet.
Another matter of efficiency here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, also I think it’s important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the webpages on your site.
This Sort of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Best Email Marketing Automation Software
The Price of MailerLite is no doubt among the tools biggest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an amazing alternative for anyone starting out.
And what about the top plans?
It ends up, at approximately half of the Price of the competition generally, MailerLite is undoubtedly one of the cheapest options available on the market. Plus, if you are willing to pay yearly, you are also able to get an even greater discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is among those very few email marketing tools to interrupt The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the comments. Best Email Marketing Automation Software