Description of Getresponse Best Email Marketing Automation Software
Getresponse is primarily an email marketing program that allows you to: Best Email Marketing Automation Software
Import and host a mailing list and also catch data on it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have never needed to use it quite frequently (a good thing) but when I have I’ve found it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received has been outstanding, and I haven’t needed to wait too much time to chat with a broker; the email support less so.
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of companies, I anticipate it boils down to that you get daily. Best Email Marketing Automation Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you shipped and set them in a segment of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your mails, and period your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click on one of your readers and see in which they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to find a good beginning point to get a template and edit it until you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Best Email Marketing Automation Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message in your company; a week after they can receive a discount offer for a number of your goods or services; 3 weeks after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes connected tastes
completed transactions / targets
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey which may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ program and upward. Best Email Marketing Automation Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 a month, however quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Best Email Marketing Automation Software
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the need to export information to CSV and back to your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your website that they finished a form ;
you could then send a automated email tailored to this pipeline period a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could do on the automation aspect is impressive. I’m optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very aggressive too compared to based webinar solutions. For instance, among the leading webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly when you believe that you can link it in using a built-in CRM tool (more about this in a minute ). Best Email Marketing Automation Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but assuming it’s accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use a single opt-in process, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your list. A dual opt-in procedure is better for verifying that the people subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list containing only email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse into a growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the webpages I want). Best Email Marketing Automation Software
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality just a little bit tricky at times).
One place I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful instrument – it is just that the implementation of it could be rather better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be good if this could be raised a bit, as it would help potential users try the tool out in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Best Email Marketing Automation Software
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that performance isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a reasonably large number of email addresses onto your database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your own database however on how many emails you send per month also. If you are delighted to set a limit on the number of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a few documents (but these do not offer the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Best Email Marketing Automation Software
Getresponse represents one of the more cost-effective tactics to host and speak using an email database.
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that offers this’all around’ proposition, and it is what proceeds to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
The discounts you get when paying for a couple of decades of support are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of the.
You are able to try all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Best Email Marketing Automation Software