Main Capabilities Best Email Autoresponder Software
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party programs Best Email Autoresponder Software
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Additionally, there’s no hoops to Proceed through to contact support – related phone number and email details may be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the option of coding your own too. Best Email Autoresponder Software
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this can be a big time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite A few of these to pick from – over most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there’s definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you gathered the data you are importing. If your list is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see above).
But I Think this operation should go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of example, at Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Best Email Autoresponder Software
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably should look at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have however seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different versions of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back over the next few months, but if you believe you’re going to want this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, including
that the growth of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to be able to acquire more of an summary of information in 1 place, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present most of the reporting data on a single dashboard (which you can then use to drill down to specifics). Best Email Autoresponder Software
A nice feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Offers a decent selection of integrations with other solutions. You will find over 400 integrations available which allow you to join Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others demand including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you create the segments – you essentially have to go to some’handle subscribers’ section, search for a number of subscribers and save the search as a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a dealership with a mailing list comprising a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an ideal world you’d just be Able to select the relevant segments and deliver the message to those three groups. With Aweber however – this isn’t possible. You’d have to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind available, but it is reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The main Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to talk to a real person being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is actually the e-marketing alternative for you, here’s a brief breakdown of the key pros and cons of using it: Best Email Autoresponder Software
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it is more affordable than several similar options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export performance, with the choice to import a broad assortment of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users might enjoy is that all of attributes are available on all programs – unlike some competing products you do not need to be on more costly plans to unlock specific performance.
That said, The performance on Aweber – as we will see below – is not always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you’ve got a small email database, a number of these competing products are better value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined above, but they restrict the amount of e-newsletters that you can send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Best Email Autoresponder Software