Main Capabilities Best Email Autoresponder
Aweber provides you with all the Following key features:
the ability to import / server the email database
a vast assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party programs Best Email Autoresponder
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Furthermore, there’s no hoops to Go through to contact support – relevant phone number and email details can be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Best Email Autoresponder
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the website – this can be a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there’s definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you gathered the information you are importing. If your listing is on the larger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
However, I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of instance, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Best Email Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side It’s very easy To set up follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’ll probably need to look at other products, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few different variations of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing option will roll the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back over the next few months, but if you believe you’re going to need this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
that the growth of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present all their reporting information on a single dashboard (which you can then use to drill down to particulars ). Best Email Autoresponder
A Great feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this selection.
Aweber Offers a decent range of integrations with other solutions. You will find over 400 integrations available which enable you to join Aweber to different kinds of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising option for a great deal of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the sections – you basically have to go to some’handle subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer having a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an Perfect world you would just be Able to select the applicable segments and deliver the message to those 3 groups. With Aweber though – that isn’t possible. You’d have to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The main Facets of the Item That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on a real phone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of using it: Best Email Autoresponder
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than several comparable solutions.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It has good export functionality, together with the option to import a broad assortment of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may like is that all of features are available on all programs – unlike some competing products you do not need to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we will see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists however – if you have a little email database, several of the competing products are better value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they limit the amount of e-newsletters which you can send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you naturally would be to avail of its free trial. Best Email Autoresponder