Description of Getresponse Best Ecommerce Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Best Ecommerce Email Marketing Software
Import and host a mailing list and also catch data onto it
create newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you then you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but once I have I’ve discovered it to be a small mixed bag (less of a fantastic thing). Some of the live chat service I’ve received has been excellent, and I have not needed to wait too long to talk to a broker; the email support .
Some of the comments I have from our readers does suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these kinds of companies, I expect it boils down to who you get daily. Best Ecommerce Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you shipped and put them in a section of subscribers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and time your future mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point for a template and then edit it until you’re delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Best Ecommerce Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message in the company; a week later they could get a discount deal for a number of your goods or services; three weeks later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes in contact preferences
finished trades / targets
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual journey that can be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Best Ecommerce Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that most of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I guess is what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Best Ecommerce Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export info from your email marketing tool in your CRM to include prospects to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your site that they completed a form ;
you can then send them a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a list of the communication from the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, when you click a contact within a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your leads aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can do on the automation side is remarkable. I’m optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive too by comparison to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you believe you could link it in with a built-in CRM tool (more about this in a minute ). Best Ecommerce Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to choose the company’s term for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in procedure is better for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there is a lot of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the webpages I want). Best Ecommerce Email Marketing Software
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance just a little bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a useful instrument – it’s just that the execution of it could be rather better.
Also, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if that could be increased a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Best Ecommerce Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that functionality is not available at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses onto your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails per month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on the number of emails you send per month too. If you are delighted to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users that have a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Best Ecommerce Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and speak using an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that delivers this’all round’ proposition, and it’s what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture types also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying just as much, or even more performance as them.
The discounts you get when paying upfront for one or two decades of support are extremely generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM performance needs to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Best Ecommerce Email Marketing Software