Introduction Best Colors For Email Marketing
If I asked you to name an email Marketing instrument, what would you say? Best Colors For Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the same big players for the previous ten years. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be ripping MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Best Colors For Email Marketing
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Business, address, business size, record size and even the kind of material you intend to send.
Then, You Have to verify your Site (or domain name).
This is still part of the acceptance process, and MailerLite will Simply ask which email is associated to that domain in order that they can email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a fantastic fit for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and play with the attributes, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the choice of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow The same step-by-step procedure of a normal campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of articles to your email, including videos, product columns, and societal connections.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your groups or sections.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Best Colors For Email Marketing
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most essential facets of any email marketing software now.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified principles, and are automatically added or removed so.
Here is what setting up a rule looks like:
Notice the way you can even blend Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or through an Automation principle — that we’ll get into in a moment — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or may simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the form Stuff here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to understand that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Best Colors For Email Marketing
If you’re not impressed by what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic foundation to work from if, for example most people, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to show it on particular pages.
Despite beginning super basic, the form designer lets you To personalize everything from the form style, subjects, background, title, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess how your form displays on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is at least as easy to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched with your own branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
That is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted with your mails in relation to another.
Reports for automations will also be Available under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than sufficient to meet their demands.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an action, such as moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various classes that activate new automation workflows. It’s just not as effective…. yet.
Another question of efficacy here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to find an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it is really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find that this downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is one type of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the webpages on your website.
This Sort of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Best Colors For Email Marketing
The Price of MailerLite is one of the tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an wonderful option for those starting out.
And what about the top programs?
It ends up, at approximately half of the Cost of this competition generally, MailerLite is by far one of the cheapest options available on the market. Plus, if you’re willing to pay annually, you can also get an even better discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those very few advertising tools to disrupt The (very crowded) industry in the last couple of years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Best Colors For Email Marketing