Description of Getresponse Best Bulk Email Marketing Software Pro
Getresponse is primarily an email Advertising app Which Allows you to: Best Bulk Email Marketing Software Pro
Import and host a mailing list and catch data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer these two channels – if telephone support is a deal-breaker for you you may want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but once I’ve I have found it to be a small mixed bag (less of a fantastic thing). A number of the live chat service I have received was outstanding, and I haven’t needed to wait too long to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to that you get on the day. Best Bulk Email Marketing Software Pro
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter you sent and set them in a section of subscribers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you can click one of your subscribers and see where they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it is generally pretty simple to find a good starting point for a template and edit it until you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this region. Best Bulk Email Marketing Software Pro
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can set them up so that instantly after someone signals up to a mailing list, they get a welcome message from the business; a week later they could get a discount deal for a number of your goods or services; 3 months later they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
completed transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you create an individual travel that may be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Best Bulk Email Marketing Software Pro
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something very useful in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the machine shows a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Best Bulk Email Marketing Software Pro
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the need to export information to CSV and back into your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline based on the page of your website that they completed a form on;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the action they took with regard to this email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication from the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To see this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it can perform on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, especially once you believe you could link it in with a built in CRM tool (more on this in a moment). Best Bulk Email Marketing Software Pro
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s word for this, but supposing it is accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something I have not struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your record. A double opt-in procedure is better for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list comprising just real email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there is a lot of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the webpages I need ). Best Bulk Email Marketing Software Pro
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a useful tool – it is just that the execution of it might be rather better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to to 1000. It would be good if this could be increased a bit, as it would help potential users try the tool out in more’real-world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Best Bulk Email Marketing Software Pro
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – this functionality isn’t available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of mails per month to, you’ll find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on the number of emails you send a month also. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – provide free accounts for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about features? Best Bulk Email Marketing Software Pro
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all around’ proposal, and it is what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst offering as much, if not more performance as them.
The reductions you get when paying upfront for one or two decades of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to try out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a bit perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Best Bulk Email Marketing Software Pro