Description of Getresponse Best Autoresponder Software
Getresponse is primarily an email marketing program Which Allows you to: Best Autoresponder Software
Import and host a mailing list and also catch data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if phone support is a deal-breaker for you you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but once I have I have discovered it to be a small mixed bag (less of a good thing). A number of the live chat service I have received was excellent, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these types of companies, I anticipate it boils down to that you get daily. Best Autoresponder Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you shipped and set them in a section of subscribers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your emails, and time your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point to get a template and then edit it until you’re delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be made in this region. Best Autoresponder Software
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you — you can put them up so that instantly after somebody signs up to a mailing list, they get a welcome message from the business; a week later they can receive a discount deal for a number of your goods or services; three weeks after they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
completed transactions / targets
changes in user data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey which can be customised to the nth degree.
For a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Guru’ plan and up. Best Autoresponder Software
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that could only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the system shows a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 per month, but quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. Best Autoresponder Software
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your leads are not displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can perform on the automation aspect is impressive. I am hopeful that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For example, one of the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you believe you could link it in with a built in CRM tool (more about this in a minute ). Best Autoresponder Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s term for this, but supposing it is true, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A dual opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising just email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the webpages I want). Best Autoresponder Software
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it’s fairly clunky to use and may cause accidental deletion of material, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful instrument – it is just that the implementation of it might be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if this could be increased a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Best Autoresponder Software
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of landing pages that enable split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this performance isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, then you’ll find that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database but on how many emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – provide free account for users with a small number of documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Best Autoresponder Software
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all around’ proposal, and it is what continues to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying for one or two decades of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of this.
You can try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition does not let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Best Autoresponder Software