Description of Getresponse Benefits Of Email Marketing Software
Getresponse is primarily an email marketing program Which Allows you to: Benefits Of Email Marketing Software
Import and host a mailing list and also catch data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you these two stations – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have not had to use it very frequently (a good thing) but when I have I’ve discovered it to be a small mixed bag (less of a good thing). Some of the live chat service I’ve received has been excellent, and I haven’t needed to wait too much time to talk to an agent; the email support .
Some of the comments I have from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a number of these kinds of businesses, I expect it boils down to who you get daily. Benefits Of Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you sent and put them in a segment of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your mails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click on one of your readers and see where they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Benefits Of Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can set them up so that instantly after somebody signals up to a mailing list, they receive a welcome message from your company; a week after they could receive a discount offer for some of your goods or services; 3 weeks after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
completed trades / goals
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create an individual travel that can be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Benefits Of Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (where the system indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse want you to do) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Benefits Of Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export data to CSV and straight back into your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication in the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it can perform on the automation aspect is impressive. I’m hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. For example, one of the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly when you consider you could connect it in using a built in CRM tool (more about this in a moment). Benefits Of Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s term for this, but supposing it’s true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use a single opt-in process, the person signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to sign up for your mailing list; it also generally increases conversion rate and so the amount of readers on your record. A double opt-in process is better for verifying the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there is a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I need ). Benefits Of Email Marketing Software
Overall, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance just a bit tricky at times).
1 place I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and can lead to accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a helpful instrument – it is only that the implementation of it could be rather better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers you can send to to 1000. It would be useful if that could be raised a bit, as it would help potential users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Benefits Of Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – that functionality isn’t accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a fairly high number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of mails each month to, then you might find that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database however on how many emails you send a month too. If you’re happy to set a limit on the number of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users with a few records (but these don’t supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Benefits Of Email Marketing Software
Getresponse represents among the more cost-effective ways to host and speak with an email .
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that delivers this’all around’ proposition, and it’s what continues to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst supplying as much, or even more performance as them.
The reductions you receive when paying upfront for a couple of decades of support are very generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it could be considered a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Benefits Of Email Marketing Software