Description of Getresponse Benchmark Email
Getresponse is primarily an email Advertising app that allows you to: Benchmark Email
Import and host a mailing list and also catch data on it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer these two stations – if phone service is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve never needed to use it very frequently (a good thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I have received was excellent, and I haven’t had to wait too long to chat with an agent; the email service less so.
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to that you get on the day. Benchmark Email
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter you shipped and put them in a segment of subscribers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your mails, and time your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and naturally there is nothing to stop you designing your HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point for a template and then edit it until you are delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Benchmark Email
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message from the company; a week later they can receive a discount offer for a number of your products or services; three months later they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes connected preferences
finished trades / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user travel which can be customised to the nth degree.
To get a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and up. Benchmark Email
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very useful in this regard that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a useful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, however very frustratingly, although the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I suppose is what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the display is used in either portrait or landscape style. Benchmark Email
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export data to CSV and back to your email marketing tool in order to perform mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your website they finished a form on;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There’s currently no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could perform on the automation side is remarkable. I am hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of example, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, particularly once you believe that you can connect it in with a built-in CRM tool (more about that in a minute ). Benchmark Email
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s word for this, but assuming it is accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something that I have not encountered on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your record. A dual opt-in procedure is better for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list comprising just real email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or pages of your site. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the webpages I need ). Benchmark Email
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
One area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful instrument – it is just that the execution of it might be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to to 1000. It would be useful if this could be increased a bit, as it would help potential users try out the tool in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Benchmark Email
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – that performance is not accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database however on the number of emails you send a month also. If you’re happy to limit the number of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users that have a small number of documents (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Benchmark Email
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that delivers this’all around’ proposition, and it is what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture types also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying upfront for one or two decades of support are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they are displayed on your website.
CRM performance has to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Benchmark Email