Main Features Benchmark Autoresponder
Aweber provides you with the Following key attributes:
the ability to import / server an email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third party apps Benchmark Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no hoops to Proceed through to get support – relevant phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are more than 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them look slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of communicating your own too. Benchmark Autoresponder
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though you can use this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this is a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this function.
On the other hand, you will find quite A few of these to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there is definitely some massive space for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your readers to a particular pair of autoresponders, and tag them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you gathered the data you’re importing. If your listing is on the bigger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see above).
But I Think this operation needs to go a bit further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can trigger mailouts.
For instance, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Benchmark Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the other hand it is very Straightforward To install follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to need to appear at other goods, especially Getresponse, which supplies’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the upcoming few months, but if you think you’re likely to need this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / advice, including
the Increase of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to have the ability to get more of an summary of information in one spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all their reporting data onto a single dashboard (which you can then use to drill down to particulars ). Benchmark Autoresponder
A nice feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their customers with this choice.
Aweber Provides a decent range of integrations with different solutions. You will find over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising option for a great deal of programs ), but you should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to get to the screen where you make the sections – you basically have to visit a’handle subscribers’ section, search for some readers and save the search as a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to select the relevant segments and send the message to all those three classes. With Aweber though – that is not possible. You would need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the broadcast; so ultimately it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can speak with an actual human being on a real phone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of using it: Benchmark Autoresponder
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it’s cheaper than many similar solutions.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import performance, with the choice to import a broad assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all programs – unlike any competing goods you do not have to be on more costly plans to unlock certain functionality.
That said, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a little email database, a number of the competing goods are better value.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined previously, but they limit the amount of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you naturally is to avail of its free trial. Benchmark Autoresponder