Primary Capabilities Beautiful Email Marketing
Aweber provides you with all the Following key attributes:
the capacity to import / host an email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third-party programs Beautiful Email Marketing
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details can be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of coding your own also. Beautiful Email Marketing
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be called’Blog broadcasts’, although you can use this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this is a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this function.
On the other hand, you will find quite Some of them to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to seem more consistently and exhibit more faithfully across email customers – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the information you are importing. If your list is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Beautiful Email Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand it is very Straightforward To install follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably should look at other products, especially Getresponse, which provides’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you believe you’re going to need this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, including
the Increase of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to have the ability to get more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting information onto one dashboard (which you can then use to drill down to specifics). Beautiful Email Marketing
A Great feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with other options. There are over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing option for a lot of programs ), but you also should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you make the sections – you basically have to go to a’handle subscribers’ section, search for some readers and then save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you’re a car dealer having a mailing list comprising a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an ideal world you’d only be Able to select the applicable segments and deliver the message to those 3 groups. With Aweber though – that isn’t possible. You’d have to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind available, but it is reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to talk to a real human being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Beautiful Email Marketing
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it is more affordable than several similar options.
It lets you choose whether to join people to your list on a single or double opt-in basis.
It has good export performance, with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party tools and programs.
It comes with a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you can use both area contents and consumer action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may enjoy is that all attributes are available on all plans – unlike some competing products you don’t have to be on more costly plans to unlock certain functionality.
Nevertheless, The performance on Aweber – as we’ll see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a little email database, several of the competing products are greater value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined previously, but they restrict the number of e-newsletters which you can send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you of course would be to avail of its free trial. Beautiful Email Marketing