Description of Getresponse Bbmail Email Marketing Software Pro For Mac
Getresponse is primarily an email marketing app Which Allows you to: Bbmail Email Marketing Software Pro For Mac
Import and host a mailing list and also catch data onto it
create newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two channels – if phone support is a deal-breaker for you you might wish to consider Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have never needed to use it very often (a good thing) but when I have I have found it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I have received has been excellent, and I haven’t had to wait too much time to chat with a broker; the email service less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it boils down to that you get daily. Bbmail Email Marketing Software Pro For Mac
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter that you sent and put them in a segment of subscribers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you could click one of your readers and see in which they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and of course there’s nothing to stop you designing your own HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty simple to locate a good beginning point for a template and then edit it before you’re happy with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be created in this area. Bbmail Email Marketing Software Pro For Mac
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message in the business; a week after they can receive a discount deal for a number of your goods or services; 3 months later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact preferences
completed trades / goals
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and lets you make an individual journey that can be customised to the nth degree.
For a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Bbmail Email Marketing Software Pro For Mac
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, but very frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its competitors for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the screen is used in either portrait or landscape style. Bbmail Email Marketing Software Pro For Mac
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the necessity to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your site that they completed a form ;
you can then send them a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of the communication from the contact’s history. There’s now no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could do on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also by comparison to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, particularly when you believe that you can link it in using a built-in CRM tool (more on that in a moment). Bbmail Email Marketing Software Pro For Mac
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but assuming it is true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability problems utilizing the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of readers on your list. A double opt-in procedure is best for verifying that the folks subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse to a growth-hacking instrument called Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). Bbmail Email Marketing Software Pro For Mac
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
1 place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and move them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful tool – it’s just that the execution of it might be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers you can send to 1000. It would be good if this could be raised a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, using exact pricing based on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Bbmail Email Marketing Software Pro For Mac
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that functionality is not available at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses onto your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of mails each month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database but on how many emails you send a month also. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a small number of records (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Bbmail Email Marketing Software Pro For Mac
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all around’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The discounts you receive when paying for a couple of years of support are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You can test out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Bbmail Email Marketing Software Pro For Mac