Description of Getresponse B2B Software Reviews Are Important Email Marketing
Getresponse is primarily an email marketing program Which Allows you to: B2B Software Reviews Are Important Email Marketing
Import and host a mailing list and also catch data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you you might want to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but when I’ve I have found it to be a small mixed bag (less of a good thing). Some of those live chat service I have received has been excellent, and I have not needed to wait too long to chat with a broker; the email support less so.
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a number of these types of businesses, I expect it often boils down to who you get daily. B2B Software Reviews Are Important Email Marketing
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who did not participate with an e-newsletter you shipped and put them in a section of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your emails, and time your future mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see in which they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point for a template and edit it before you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this region. B2B Software Reviews Are Important Email Marketing
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can set them up so that immediately after someone signals up to your mailing list, they receive a welcome message from the company; a week after they could get a discount offer for a number of your products or services; three weeks later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make an individual journey that may be customised to the nth level.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Pro’ plan and upward. B2B Software Reviews Are Important Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, rather than simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse want you to do) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the display is used in either portrait or landscape mode. B2B Software Reviews Are Important Email Marketing
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form on;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, if you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it could do on the automation side is remarkable. I am hopeful that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, particularly once you consider that you can connect it in with a built in CRM tool (more about that in a minute ). B2B Software Reviews Are Important Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important point to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to take the company’s term for this, but assuming it’s true, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the cheaper plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of readers on your list. A dual opt-in procedure is best for verifying that the people subscribing to your record are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated based on a list containing only email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the pages I want). B2B Software Reviews Are Important Email Marketing
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful instrument – it’s just that the execution of it could be somewhat better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it limits the number of subscribers it is possible to send to 1000. It would be good if that could be raised a little, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that begins at $1199, using exact pricing based on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. B2B Software Reviews Are Important Email Marketing
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that performance is not accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, then you’ll find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on how many emails you send per month also. If you are happy to set a limit on the number of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – offer free accounts for users that have a few documents (but these do not offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? B2B Software Reviews Are Important Email Marketing
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all around’ proposal, and it is what continues to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of decades of service are very generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved substantially before it can be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. B2B Software Reviews Are Important Email Marketing