Background Azure Email Marketing
When I asked you to name an email Marketing instrument, what could you say? Azure Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising has been Dominated by the identical big players for the previous ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Azure Email Marketing
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, website, Industry, address, company size, list size and also the kind of material you intend to send.
Then, you need to verify your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to that domain so they can email you a verification link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a good fit for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, such as videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or segments.
The tab also allows one To build segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Azure Email Marketing
Handling Your Clients
Having granular control over your readers is arguably among The most essential facets of any email advertising software now.
Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they meet the Specified principles, and are automatically inserted or removed so.
Here is what establishing a rule looks like:
Notice how you can also blend Rules, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — which we will get to in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or may simply add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much into the shape Stuff here since I have a whole section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from new Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on stage. Azure Email Marketing
If you’re not impressed by what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great base to work from if, for example the majority people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything from the kind style, subjects, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind and prevents users .
Last but certainly not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is just as simple to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can play the styling options to get it Matched with your branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see how your subscribers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than sufficient to fulfill their needs.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email advertising program.
After setting your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, including a Postpone, a conditional split, or an action, such as moving a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just much less effective…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Ultimately, your email will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so you can get an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much faster than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the pages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Azure Email Marketing
The cost of MailerLite is among those tools largest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an wonderful alternative for those starting out.
And what about the top programs?
It ends up, at approximately half the Price of this competition generally, MailerLite is by far one of the cheapest options on the industry. Plus, if you are willing to pay yearly, you can also get a much better discount.
In fact, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those few email advertising tools The (very crowded) sector in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Azure Email Marketing