Main Features Awprotools
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
phone, email and live chat service
integrations with third-party programs Awprotools
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Additionally, there’s no magic to Proceed through to get support – related phone number and email details may be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of communicating your own too. Awprotools
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this is a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I think there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are likely to seem more consistently and display more reliably across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions about how you collected the information you’re importing. If your listing is on the larger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For instance, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Awprotools
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the other hand it is very easy To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to need to appear at other products, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few distinct variations of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back over the next few months, but if you think you are going to want this functionality urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, such as
the Increase of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to be able to get more of an overview of information in 1 place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (which you can then use to drill down to specifics). Awprotools
A nice feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing options provide their clients with this choice.
Aweber Provides an adequate range of integrations with different options. You will find more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (which seems to be the default’standard’ email advertising option for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you make the sections – you basically have to go to a’handle subscribers’ section, search for a number of readers and save the search as a section.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a dealership having a mailing list containing a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to choose the applicable segments and deliver the message to those three classes. With Aweber though – that isn’t possible. You’d need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; so finally it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you can speak with an actual person being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of utilizing it: Awprotools
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it’s cheaper than several similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good export performance, with the option to import a wide range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and apps.
It includes a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may enjoy is that all of attributes are available on all plans – unlike some competing products you do not have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a little email database, a number of the competing goods are better worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Awprotools