Main Features Awper Hand
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a wide range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third-party apps Awper Hand
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Furthermore, there’s no magic to Go through to get support – relevant phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Advertising, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own too. Awper Hand
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, though you can use this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the website – this is a big time-saver.
It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are very likely to appear more consistently and display more faithfully across email customers – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you collected the data you’re importing. If your list is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behavior can activate mailouts.
By way of instance, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Awper Hand
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’okay’.
On the other hand It’s very easy To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’ll probably need to appear at other goods, especially Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either different content or subject headers), send them into a sample of your information, along with your e-marketing option will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales staff that it is coming back during the next few months, but if you believe you’re going to need this functionality urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, including
the growth of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to have the ability to get more of an overview of information in one spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all their reporting information onto one dashboard (which you can then use to drill down to specifics). Awper Hand
A Great feature of Aweber is the Flexibility it gives you about how you need to handle the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising option for a lot of apps), but you also should not have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some readers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a car dealer with a mailing list containing a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in 1 go.
In an Perfect world you would only be Able to select the applicable segments and deliver the message to all those three groups. With Aweber though – that is not possible. You’d have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; so ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to an actual human being on a real telephone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is actually the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of utilizing it: Awper Hand
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the cheapest product of its kind out there, it is more affordable than many comparable options.
It enables you to choose whether to join people to your list on a single or double click basis.
It has good import functionality, together with the choice to import a wide range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and apps.
It includes an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both area contents and consumer activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users may like is that all of features are available on all programs – unlike any competing goods you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, several of the competing products are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Awper Hand