Primary Capabilities Aweder
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a wide range of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third-party programs Aweder
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Additionally, there’s no magic to Go through to contact service – relevant phone number and email details may be viewed quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of coding your own too. Aweder
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this can be a big time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works fine, but I think there is definitely some massive space for improvement here.
One thing that you can not use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to appear more consistently and display more reliably across email clients – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions about how you collected the information you’re importing. If your listing is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can activate mailouts.
By way of instance, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Aweder
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’okay’.
On the plus side it is very Straightforward To install follow up mails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably need to look at other products, especially Getresponse, which supplies’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back over the next few months, but if you believe you are going to need this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, such as
the growth of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an summary of information in one spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (that you can then use to drill down to particulars ). Aweder
A nice feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Offers an adequate selection of integrations with other solutions. You will find more than 400 integrations available which allow you to connect Aweber to various kinds of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising option for a great deal of apps), but you also shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the sections – you essentially have to visit some’manage subscribers’ section, search for a number of subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a dealership having a mailing list containing a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in 1 go.
In an Perfect world you would only be Able to select the applicable segments and send the message to those 3 groups. With Aweber however – that is not possible. You would have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; so ultimately it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter might be particularly critical for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you are able to talk to an actual human being on a real phone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made up your mind on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of utilizing it: Aweder
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the cheapest product of its type out there, it’s cheaper than many similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It has good export performance, with the option to import a broad assortment of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and programs.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you can use both area contents and consumer action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might like is that all of features are available on all programs – unlike any competing products you don’t have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a little email database, several of these competing goods are better value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course is to avail of its free trial. Aweder